Tag: branding

Okay, I need your help. I was updating my Google profile and found a space for “tagline.” New concept. Do I have a tagline? Should I? I researched Google “taglines” and here’s what I found. As a writer, a tagline helps to solidify my writing vision and drive sthat vision for future books. According to writer …[ read more ]

What’s in a name? That which we call a rose by any other name would smell as sweet. This line from Shakespeare’s Romeo and Juliet works well for flowers, but not so much for an author’s name, especially when it comes to book marketing! Take for example, The Cuckoo’s Calling, a crime fiction novel by …[ read more ]